Real Estate Technology

SEO Tip – Spy on Your Competition with Google Alerts

Posted on Saturday, December 12, 2009 8:00:05 AM

You Can’t Keep up with the Jones’ if you don’t know what they are doing.

Welcome back to the SEO Tips series, I’m glad you’ve stuck with me and hope you have learned a thing or two to help your Web site perform better.  This will be the last tip in this series for a while.  Next week we’ll do a review of what we’ve covered so far, and then we’ll be taking a short break. Over the last several weeks we have covered many ways for you to help your site to perform well.  However, a big part of SEO is…

Dumbest Real Estate Questions of the Year

Posted on Friday, December 11, 2009 7:00:29 AM
Yes, this is the time of year when we should have nothing but love in our hearts. But you all know me well by now: Take one shot of satire, mix with the greatest office tales one could ever gather, shake gently, and then serve straight up (followed by a few real martini chasers).  These are the best dumb real estate questions reported to me this year. Enjoy yourselves while I pour another martini – salud!

They Must Only Let You Out on Weekends

1) “The sellers did not disclose that the neighbor is a drunk, and he passed out on our front lawn. Can…

Department of Justice Sued For Social Network Surveillance

Posted on Friday, December 11, 2009 12:07:23 AM

Law enforcement is watching you

In the same week that Facebook sets up a Safety Advisory Board and streamlines privacy settings, privacy watchdogs, Electronic Frontier Foundation (EFF) filed a lawsuit against the Department of Justice, the Department of Defense, Department of Homeland Security, Central Intelligence Agency, Department of Treasury and Office of the Director of National Intelligence for cloaking their use of social networking sites, notably Twitter and Facebook for investigating citizens for civil and criminal matters. After more than a dozen requests by EFF under the Freedom of Information Act (asking the agencies what methods they were using and what…

Using Twitter for Real Estate Business- New Web Tool

Posted on Friday, December 11, 2009 12:05:32 AM

Twitter history documenting tool

While some social media gurus will tell you to jump into social media, get a feel for it and adapt, we encourage seeking out and implementing tools that track your use because we’re not here to play, we’re here to do business. Instead of talking about how to use Twitter to farm your local market (hint: follow locals, not 20,000 agents), we want to talk about using a new Twitter tool for business because you can’t measure ROI if you don’t know what in the world your “I” is. Links you share on Twitter should be backed…

Foreclosures Are Down Again- False Hope or Signs of Recovery?

Posted on Friday, December 11, 2009 12:01:06 AM

Foreclosures are down this month, up from ‘08

Today’s RealtyTrac foreclosure data for November reveals that foreclosure activity is down for the fourth month in a row, dropping 8% from October. Massachusetts Realtor, Lesley Lambert said, “It is my opinion that while good news, this slow down in foreclosures is temporary. According to the research that I have seen there are more waves of the types of loans that are highest risk for default (ARM) coming up. With these loan rates adjusting payments out of people’s monthly comfort zone and the home values lower than loan amounts, we are bound to…

Augmented Reality For Commercial Real Estate What’s That?

Posted on Thursday, December 10, 2009 10:11:22 AM
Augmented Reality for Commercial Real Estate. What’s that? Just look at this, sure it’s cool and mobile and tech geeky.  Beyond the cool apps that are already emerging.  Why would a commercial real estate broker need to pay any attention to this?  Probably, most are not.  Big Mistake. Everywhere you look Mobile is the next big thing in real estate. Commercial Real Estate on the other hand seems to not be part of the Mobil equation.  I’ve been looking pretty hard and I haven’t really found much, but maybe I have found one possible solution.  It’s called Layar. Here is…

Mortgage Applications Are Up This Week, Do You Know Why?

Posted on Thursday, December 10, 2009 12:08:44 AM

Bird’s eye view of the entire nation:

Demand for mortgages rose last week to its highest level in eight weeks, according to the Mortgage Bankers Association (MBA). Total mortgage applications rose 8.5% from the week prior, and a large chunk of last week’s activity was homeowners taking advantage of refinancing in light of job instability, a climate of rising mortgage delinquencies and bankruptcy filings, loan modification programs under scrutiny, along with record low rates, new home sales rising, pending home sales rising and home prices recovering… it’s a unique environment for sure. All this together means people are uncertain and fearful…