Posted on Thursday, December 10, 2009 3:13:36 PM
The chronicles of Tiger continue daily with the Mistress countdowns and porn star exposés that are contributing to the collapsing public opinion of a global sports icon. The financial impact hits whole industries – the PGA, Tiger’s sponsors, and the TV networks all relied on Tiger as the drawing card.
This is a case of tipping [...]
Posted on Wednesday, December 9, 2009 2:45:41 PM
We’ve often discussed how Twitter is positioned to become a hyperlocal advertising platform. 140-character sound bite based ad messages, particularly consumer friendly coupon and discount deals, can be targeted to a community and it’s free.
Here are three new examples of Twitter based local advertising models:
1) Mashable introduced Postabon yesterday. Simplicity is the key to finding local [...]
Posted on Tuesday, December 8, 2009 1:49:14 AM
Big media investment into hyperlocal media properties continues with CNN’s partial investment in Outside.in as reported at Paid Content.org. CNN likely plans to leverage Outside.in content to develop local aggregated news for CNN Local editions. My first thought is why does CNN need a content aggregation service when they can do essentially the same thing [...]
Posted on Wednesday, December 2, 2009 2:20:38 AM
Friend Dean Guadagni referred me to this 2009 Social Media Marketing Benchmarking Study conducted by Business.com.
Although not really considered a social media tool, webinar training has been lauded as the most useful social media resource for business purposes:
We also asked respondents to describe the MOST useful social media resource they’ve found for business. The value [...]
Posted on Wednesday, December 2, 2009 12:59:52 AM
Clay Shirky explains the impact of social media, societal change and where things are headed. He talks like his books (h/t David Cohn)
Posted on Saturday, November 28, 2009 2:05:55 AM
This Thanksgiving, I broached a topic with my Japanese American cousins about a heritage issue they weren’t too familiar with.
Few Americans know that the Japanese historically has an underclass of untouchables similar to other Asian cultures like India. The “burakumin” are descendants of a feudal outcaste that worked in occupations handling dead bodies – butchers, [...]
Posted on Monday, November 23, 2009 1:44:53 PM
At the most basic level, there are two types of Tweeters: those who use it as a chat box with their network and those who use it to curate and broadcast relevant information to their network. Those who curate generally don’t stray too far from the theme of their feed. That means they don’t go [...]
Posted on Saturday, November 21, 2009 6:56:50 PM
Huffington Post is experimenting with creating Twitter Lists for curating the best Twitter feeds by category in cities like Chicago and Denver (I wonder why they chose these two cities of all places?)
On Huffington Post itself, they’ve demoed their Chicago Twitter Lists model:
Hyperlocal curation of real time news is beginning to gain acceptance in the [...]
Posted on Friday, November 20, 2009 7:09:43 PM
This slideshow is a more elegant follow up instructional guide to embedding Twitter List widgets into a Breaking News city site that I discussed in the previous article regarding building community news resource sites. You can see examples of Breaking News city sites for SF, LA, NYC, Seattle, London and many other cities listed on [...]
Posted on Thursday, November 19, 2009 11:18:25 AM
Two weeks ago, we showed you how to build a dynamic community news resource in one hour on Twitter. Today we’ll show you how to use Twitter List widgets to build dynamic community news resource website that aggregate and display the best local Twitter feeds.
1. Best is to start with an existing Breaking News Network [...]
Posted on Wednesday, February 25, 2009 4:12:37 AM
From the SF Chronicle itself: The SF Chronicle is ready to shut down if unions don’t accept pay cuts. The Bay Area public knows the Chronicle has been a second rate rag for a while now. Read the comments to this article to understand why nobody wants to read the Chronicle - lackluster, trivial content. [...]
Posted on Wednesday, February 4, 2009 6:12:10 AM
Twitter makes it easy to meet people you want to meet:
EXPRESS GOOD WILL - Following your followers (unless they are truly unsavory) acknowledges their existence and is a good will gesture. You never know whether a stranger is going to turn out to be a great network contact…
ACKNOWLEDGE - If you follow somebody on Twitter [...]
Posted on Thursday, January 29, 2009 10:48:32 PM
News media organizations derive close to 100% of their revenues from advertising or some form of it. With the traditional spot ad business drying up, news media can’t just report the news, broadcast Viagra ads, and leave for the day at 11:30 in a limo as they have always done. They now need to demonstrate [...]
Posted on Tuesday, January 27, 2009 5:22:31 PM
Non-profit and charitable organizations are impacted by the global recession due to their dependence upon donors and strategic partners. Barack Obama proved how he can mobilize a network behind a cause using the social media.
Domus Consulting Group has been a leader in educating the real estate industry on how to use the social media systematically [...]
Posted on Friday, January 2, 2009 6:16:40 AM
1) 2008 Crushed the Old Media, 2009 will see New Business Models
Two blog posts describe the destruction:
From Editor & Publisher 12/30/08: No Bull: 2008 — The Year Newspaper Stocks Collapsed (h/t Inquisitr )
The statistics behind the collapse of newspaper stocks in 2008 are sobering as New Year’s Eve approaches:
GateHouse, down [...]